API
A defined way for two software systems to exchange data.
Glossary
AI and data glossary in plain English
Practical AI and data terms in plain English for shared buyer and engineering vocabulary.
Resource system
AI and data glossary in plain English
Read
Start with the framing, definitions, and implementation constraints.
Apply
Turn the note into a scoped review, a worksheet, or a design decision.
Inspect
Inspect the assumptions, risks, and ownership before a build goes live.
Use the term groups to align non-technical and technical readers before a data stack review, dashboard rebuild, or AI workflow discussion.
A-D
12 termsAutomation
A workflow that runs repeated steps with rules, approvals, and logs.
Attribution
The method used to connect marketing activity to leads, sales, or repeat purchases.
Backup
A restorable copy of data, configuration, or application state.
Bot
A software assistant that answers, routes, or takes actions within defined limits.
Change request
A documented request to alter a production system or process.
Consent
Permission from a person to collect or use their data for a stated purpose.
CRM
A system for tracking leads, customers, tasks, and sales conversations.
Dashboard
A visual operating view that shows agreed metrics at a useful refresh cadence.
Data fiduciary
An entity that decides why and how personal data is processed under DPDP.
Data processor
A vendor that processes personal data on behalf of a data fiduciary.
DPDP
India's Digital Personal Data Protection Act, 2023.
E-L
12 termsEncryption
A control that makes data unreadable without approved keys.
ETL
A pattern for extracting, transforming, and loading data into a reporting store.
FAQ automation
An assistant that answers approved recurring questions and escalates exceptions.
First response time
The time between customer contact and the first meaningful reply.
GST
India's goods and services tax, often relevant to invoice and reporting workflows.
Handoff
The point where work moves from one person, system, or team to another.
Hypercare
The intensive support period immediately after a production launch.
Integration
A connection between systems so data or tasks can move without manual copy-paste.
JSON-LD
A format used to describe structured website data to search engines.
KPI
A metric tied to a business outcome, not just activity.
Lead scoring
Rules or models that rank leads by fit, urgency, or likelihood to convert.
LLM
A model that can understand and generate text for structured tasks.
M-R
8 termsMFA
A login control that requires more than a password.
No-training mode
A vendor setting where submitted data is not used to train provider models.
OCR
Technology that reads text from scanned documents or images.
PII
Information that can identify a person directly or indirectly.
RACI
A matrix defining who is responsible, accountable, consulted, and informed.
RBAC
Access control based on a person's role and business need.
RPO
The maximum acceptable data loss window after an incident.
RTO
The target time to restore service after an incident.
S-Z
8 termsSLA
A commitment for response, availability, resolution, and service credits.
SOP
A documented repeatable process for teams to follow.
Subprocessor
A vendor that may process data as part of service delivery.
Ticket
A trackable support or change request with owner, priority, and status.
UAT
Testing performed by client users before production sign-off.
Webhook
A way for one system to notify another system when an event happens.
Workflow
The sequence of steps, owners, inputs, and outputs needed to complete work.
Zero data retention
A vendor setting where data is not stored beyond processing requirements.